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-   -   ‘WOKE’ ads are ‘failing’ to sell products (https://www.thisisbigbrother.com/forums/showthread.php?t=378766)

LeatherTrumpet 12-11-2021 06:28 PM

‘WOKE’ ads are ‘failing’ to sell products
 


Kevin the Carrot destroying the woke BS adverts

:clap1:

https://cached.imagescaler.hbpl.co.u...6090331617.jpg

Alf 12-11-2021 06:33 PM


Alf 12-11-2021 06:47 PM

Quote:

Originally Posted by LeatherTrumpet (Post 11112337)


Kevin the Carrot destroying the woke BS adverts

:clap1:

https://cached.imagescaler.hbpl.co.u...6090331617.jpg

Why can't our Sky news be as honest as the Australian Sky news?

LeatherTrumpet 12-11-2021 06:55 PM

Quote:

Originally Posted by Alf (Post 11112345)
Why can't our Sky news be as honest as the Australian Sky news?

Its a mystery

they really say it as it is and with no "blame fear":shrug:

James 12-11-2021 07:07 PM

The video doesn't demonstrate that these adverts don't sell products. It's just two people talking about it. :shrug:

LeatherTrumpet 12-11-2021 07:14 PM

Quote:

Originally Posted by James (Post 11112348)
The video doesn't demonstrate that these adverts don't sell products. It's just two people talking about it. :shrug:

have you seen John Lewis's sales figures?

but they are not claiming about actual sales:

“The advertising's no longer about selling products; it’s no longer about selling clothes, or razors or chocolate bars – it's about selling ideas, it’s about changing the way people think,” Ms d’Abrera told Sky News host Andrew Bolt.

bitontheslide 12-11-2021 07:14 PM

not only did they not prove anything, if that's the best examples they can come up with, they are hardly offensive to anyone. Stupid maybe, but not offensive.

I do agree though that it is a form of conditioning

Jordan. 12-11-2021 07:18 PM

Quote:

Originally Posted by James (Post 11112348)
The video doesn't demonstrate that these adverts don't sell products. It's just two people talking about it. :shrug:

Didn't you hear her say "It's not working"? We're way past the point of people needing to provide actual irrefutable proof to make someone who wants to hear what they're saying believe them.

Elliot 12-11-2021 07:18 PM

The older generation is so sensitive about the most stupid things

Jordan. 12-11-2021 07:21 PM

Quote:

Originally Posted by Alf (Post 11112340)

So grateful for people like this who can tell me what I need to be thinking instead... and I can even send him money for doing so! Real chalk and cheese stuff from the ads he is criticising.

James 12-11-2021 07:31 PM

Quote:

Originally Posted by LeatherTrumpet (Post 11112351)
have you seen John Lewis's sales figures?

but they are not claiming about actual sales:

“The advertising's no longer about selling products; it’s no longer about selling clothes, or razors or chocolate bars – it's about selling ideas, it’s about changing the way people think,” Ms d’Abrera told Sky News host Andrew Bolt.

Not what the thread title says, though.

By the way, I can see Kmart Tiktok clip in the video (1:09) working as retail advertising, as a lot of women like shows like Drag Race.

Another thing you've got to remember is that it is a proven-fact that TV advertising works best with younger people - they are more likely to change their buying habits based on it. That's why US network TV is aimed at the 18-49 demographic (I think it is measured as 16-35 here?).

LeatherTrumpet 12-11-2021 07:45 PM

Quote:

Originally Posted by James (Post 11112359)
Not what the thread title says, though.

By the way, I can see Kmart Tiktok clip in the video (1:09) working as retail advertising, as a lot of women like shows like Drag Race.

Another thing you've got to remember is that it is a proven-fact that TV advertising works best with younger people - they are more likely to change their buying habits based on it. That's why US network TV is aimed at the 18-49 demographic (I think it is measured as 16-35 here?).

The title is correct

your assumption of what it referred to prior to watching the content was incorrect

Jordan. 12-11-2021 07:56 PM

We live in a time where no one wants to see ads and readily skip them at any given opportunity. It's hardly shocking third eye opening stuff that advertisers have realised this and are now having to come up with new ways to draw and keep people's attention.

Alf 13-11-2021 06:43 AM

Quote:

Originally Posted by Jordan. (Post 11112367)
We live in a time where no one wants to see ads and readily skip them at any given opportunity. It's hardly shocking third eye opening stuff that advertisers have realised this and are now having to come up with new ways to draw and keep people's attention.

Jordan, the spokesman for everybody.

Alf 13-11-2021 06:50 AM

Quote:

Originally Posted by Jordan. (Post 11112357)
So grateful for people like this who can tell me what I need to be thinking instead... and I can even send him money for doing so! Real chalk and cheese stuff from the ads he is criticising.

You sound a bit jealous of him because people freely donate to him for putting out his content. Guess what? You can also watch his content for free like the video I've just shared with you. Netflix wouldn't let you do that.

It's no different than donating to Simon Cowell when he asks you to donate to him by voting for an act on his shows.

Jordan. 13-11-2021 11:59 AM

Quote:

Originally Posted by Alf (Post 11112407)
You sound a bit jealous of him because people freely donate to him for putting out his content. Guess what? You can also watch his content for free like the video I've just shared with you. Netflix wouldn't let you do that.

It's no different than donating to Simon Cowell when he asks you to donate to him by voting for an act on his shows.

I can't lie I am massively jealous people don't send me money for giving their opinions some validation. But hey that's why there's such a rise in "content" creators like that, they aren't as stupid as their viewers are. You're right it's no different than giving your money to Simon Cowell, or any business person or any advertisers because the end goal is always gonna be profit, whether they make that through your entertainment or your outrage.

parmnion 13-11-2021 12:25 PM

Quote:

Originally Posted by Elliot (Post 11112354)
The older generation is so sensitive about the most stupid things

Anymore examples apart from this one?

parmnion 13-11-2021 12:29 PM

Quote:

Originally Posted by Jordan. (Post 11112357)
So grateful for people like this who can tell me what I need to be thinking instead... and I can even send him money for doing so! Real chalk and cheese stuff from the ads he is criticising.

https://www.thisisbigbrother.com/for...6&postcount=12

Smithy 13-11-2021 02:53 PM

Quote:

Originally Posted by parmnion (Post 11112491)
Anymore examples apart from this one?

Pronouns
Boys wearing skirts
The word Meghan

Liam- 13-11-2021 03:00 PM

What is a ‘woke ad’ exactly?

LeatherTrumpet 13-11-2021 03:14 PM

Quote:

Originally Posted by Liam- (Post 11112521)
What is a ‘woke ad’ exactly?

At the moment every single Christmas advert save Aldi!

Jordan. 13-11-2021 03:42 PM

Quote:

Originally Posted by Liam- (Post 11112521)
What is a ‘woke ad’ exactly?

WOKE :oh: is now a buzzword for racists to express their disapproval of anything that doesn't involve straight white people.

Alf 13-11-2021 03:53 PM

Quote:

Originally Posted by Jordan. (Post 11112533)
WOKE :oh: is now a buzzword for racists to express their disapproval of anything that doesn't involve straight white people.

Starts the post by accusing people of being racist and then ends it with a racist comment.

Jordan. 13-11-2021 03:56 PM

Quote:

Originally Posted by Alf (Post 11112535)
Starts the post by accusing people of being racist and then ends it with racist comment.

Sure calling white people white is mad racist. Any response to my earlier post that concerned you?

Alf 13-11-2021 03:57 PM

Quote:

Originally Posted by Jordan. (Post 11112536)
Sure calling white people white is mad racist. Any response to my earlier post that concerned you?

No, you singled out a certain section of people by skin colour for a spot of your bullying.


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