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04-08-2011, 12:42 PM | #1 | |||
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Senior Member
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They do my box in. Kerry had a really good point about "a hair brush saving lives", as the media proclaim. Really? They think people will be stupid enough to buy that? It's ridiculous the way they over-exaggerate adverts.
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04-08-2011, 12:44 PM | #2 | |||
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Altar Ego
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People do buy into it though. We live in a hyper capitalist, branded world.
You're basically saying 'those advertisers are silly lol do they really think that will work?' whilst meanwhile they are behind a plexiglass screen having a money shower. Last edited by Stu; 04-08-2011 at 12:45 PM. |
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04-08-2011, 12:47 PM | #3 | |||
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I see your point, Stu, but I don't see the point in them stretching credibility. Then when it comes to more serious products, hardly anyone will believe them.
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04-08-2011, 12:47 PM | #4 | |||
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I Love my brick
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Yeah, lets be honest, these companies are not going to be spending millions on advertising if it doesn't work.
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04-08-2011, 12:48 PM | #5 | |||
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Altar Ego
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04-08-2011, 12:50 PM | #6 | |||
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04-08-2011, 12:50 PM | #7 | |||
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That's Life
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To make people buy them. They're always going to stretch the truth to make the product seem more desirable. Who'd buy Colgate toothpaste if its slogan was 'The same as own brand toothpaste but double the price.'
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Last edited by Boothy; 04-08-2011 at 12:51 PM. |
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04-08-2011, 12:51 PM | #8 | |||
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Altar Ego
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04-08-2011, 12:53 PM | #9 | |||
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Senior Member
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I do understand basic marketing. Don't forget I did well in BS; however, I do think there are other ways of making a product look valuable without stretching credibility to a ridiculous extent, if you see what I mean.
Obviously, it works if you make the ideas more interesting (that's the only reason people buy them), but you see some ridiculous adverts about "a bar of soap saving a life". That's what I'd call sensationalist nonsense. You could have something like, "Look clean, feel clean, smell clean", and perhaps a boy coming along with a box of roses... The above idea sounds much more efficient than "a bar of soap that saves lives", IMO. Last edited by Redway; 04-08-2011 at 01:00 PM. |
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04-08-2011, 12:57 PM | #10 | |||
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Altar Ego
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And advertisers use all those methods too. But what happens when your product isin't a must have? You claim that it is. Because you want to make loads of sexy money.
Isin't it all terribly obvious? |
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04-08-2011, 01:01 PM | #11 | |||
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Senior Member
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I think that there are much better ways of advertising than that.
Last edited by Redway; 04-08-2011 at 01:02 PM. |
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04-08-2011, 01:05 PM | #12 | |||
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Altar Ego
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Go on?
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04-08-2011, 01:05 PM | #13 | |||
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That's Life
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Probably why you're not making millions as a marketing extraordinaire
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04-08-2011, 01:10 PM | #14 | |||
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Like a fine whiskey
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Making things imaginative, eye-catching and as creative as possible lures people into buying their products; a method that clearly works and has worked for a very long time. Why would they alter it and make themselves less money? The whole point of marketing is to sell as much of a product as possible and make as much money as possible.
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04-08-2011, 01:11 PM | #15 | |||
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Senior Member
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I think it's important that they advertise, because, obviously, that's the only way they can make the billions of pounds that they do, but I still think there are better, more realistic ways of advertising. Think of it in this perspective: wouldn't it be better if adverts were placed in a more realistic perspective, so people could relate to that?
Of course, people want to see imaginative ideas, but don't forget that if it goes well past the boundaries of realism, people may complain if the said product isn't up to the almighty standards portrayed in the media. I just want something that enables people to relate to the said product, so people have an idea of the product they're buying, before they buy it. At the moment, the media is far too consumed in glamourising products, rather than actually giving insight about the product in itself. |
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04-08-2011, 01:13 PM | #16 | |||
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I Love my brick
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Did you seriously need to post the exact same thing for two different posts?
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04-08-2011, 01:13 PM | #17 | |||
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04-08-2011, 01:14 PM | #18 | |||
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That's Life
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Use multi-quote then.
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04-08-2011, 01:14 PM | #19 | |||
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04-08-2011, 01:15 PM | #20 | |||
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Like a fine whiskey
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Quote:
Based on the example you gave earlier about the hairbrush. I highly doubt many people will believe it will 'save their lives' but it leads them into the ploy of thinking it is a good product. You say the media is glamourising products; that is what marketing/advertising is about! Society wants stuff to be glamourised, majority of society lap it up, so why would you change a method that works?
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It's never too late to be who you once could have been... Spoiler: Last edited by Benjamin; 04-08-2011 at 01:15 PM. |
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04-08-2011, 01:15 PM | #21 | |||
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Senior Member
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Advertising drives me nuts sometimes
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04-08-2011, 01:16 PM | #22 | |||
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Like a fine whiskey
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04-08-2011, 01:17 PM | #23 | |||
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Altar Ego
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And what happens when your product isin't all that? When it isin't very relatable and you don't want to show too much of what a crap product it is? You work around it and make your paper. That's what advertising is. A system to convince people who labour in jobs they don't like to buy things they don't need. |
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04-08-2011, 01:18 PM | #24 | |||
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Senior Member
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I don't hate anything. I'm too busy spreading love and light.
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04-08-2011, 01:18 PM | #25 | |||
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Senior Member
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