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I'm aware of BGT which is why I never said anything about that, but it still didn't level out like BB9 did even after that drop. And they're from IBB, so the second half of the series is when C4+1 was launched. Its also worth noting that even though BB9 had the lowest audience ever, it still managed to win its slot on a number of occasions, or finish second to the news. I'm sure Channel 4 were quite happy with that.
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I just did some research, and C4+1 launched in the last week of BB8. So you were right- the dip for BB8 was genuine.
But I don't think BB9 won its slot on that many occasions? Have you got proof to your claims? And obviously it would come second to BBC News because the other channels were showing crap programming. In fact, in previous years BB would beat the news.
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A few points are actually quite a big difference in terms of AI figures. And in the grand scheme of things, 0.3m isn't really a big difference.
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No no no. The AI figures only were different by a maximum of 3 or 4, which is very little. 0.3m isn't a big difference as you say, but it would affect the AIs. Of course, I have no doubt that BB9 was better than BB8 which was utterly rubbish. But it doesn't prove that BB9 was one of the best series, because according to all the facts it wasn't. Even BB6 had higher AIs than BB9.
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BB9 was enjoyed by most so I don't think it was poor ... and it was a good platform because it undid everything that BB8 and Hijack did (ruin the brand), they took on viewer advice to try and restore it and they got a solid fan base. If they return for BB10, which most will, and if they can get hold of new viewers then the ratings should be just the same as BB9, if not slightly better.
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They didn't execute the format changes properly. The HoH was a half-arsed attempt. Heaven and Hell was crappy as well. They could have been good, but weren't.
After a terrible series like BB8, of course it's easy for the following series to be better. But the fact of the matter is that BB9 had less viewers than BB8 because it wasn't engaging enough, and people that watched it thought it was OK but that's it. If it was a great series, there would have been a rise in figures created by word of mouth. That didn't happen.