[James]

The Christmas period can be tough when you don't have the friends or family you would like to spend the days with. One ITV advert has touched a nerve with many as it highlights the matter of loneliness among old people.

The ads, which are a collaboration between charity Age UK and ITV's Big Brother, have been screened on the commercial channel to highlight the fact that 2.3 million older people will be lonely this Christmas.


Showing older people in the well-known environs of the Big Brother house, instead of seeing them chatting and messing around as the contestants of the reality show do, viewers see the older people living in silence. And for many of us who have loved ones near this Christmas, it's been an eye-opener.....

From https://www.walesonline.co.uk/news/u...eveal-28343994

@yinrun_hello
This advert is so touching. Loneliness of the elderly is a very important issue, especially at Christmas. I think this fantastic campaign can spread awareness and help people to get the support they need. Please share if you can. Take care everyone ❤️ xx

Yinrun posted that on Instagram - https://www.instagram.com/p/C1NdZ2Zs...3567756230660/