[Epic.]

It's a common trend in this show where someone initially seen as a complete dickhead randomly gets support for being an 'outsider' if they display any slight form of charm to the public, simply because it's surprising; in this case Lewis G is being very calculated at when to be a twat, but the mask will slip eventually. It's how Maxwell, Richard, Rex, Conor, Helen, Marc, Katie Hopkins, Bear, and now Lewis G all went from originally being very hated to suddenly getting popularity somehow