[Scarlett.]

Where to start?

The pretentiousness of the their brand?
The self congratulatory way their conferences are?
The obsession with clean white everything?
The cult like way they trap the users of their products into only using their brand?
The over the top business park, that looks more like a scientology compound than a place where people work?
The constant hero worship of Steve Jobs, who, while was good at his job, he was basically just a salesman and not a visionary?
The ****ing weird Apple Store ****e with the 'Genius' bars or whatever, I mean, it's a ****ing phone shop, and Genius' are ****ing technicians.