[Barry.]

I like the ad and you relate if you are in uni dorms etc is what I get from the father and daughter talk.

[Kizzy]

Originally Posted by LeatherTrumpet

the clamour of 20 something ad agency execs to pretend to be woke/inclusive/white privilege disgusted etc etc to sell food is a national embarrassment

If i were black i would be offended that my skin colour is being hijacked to make very rich people even richer

thumbs down

You haven't seem it obviously.

[Tom4784]

Imagine downplaying racism.

[James]

I'm not downplaying it. I just think it is an angry and vocal minority on social media. Most people would watch an advert like that and think nothing of it.

[Cherie]

Originally Posted by James

I'm not downplaying it. I just think it is an angry and vocal minority on social media. Most people would watch an advert like that and think nothing of it.

I feel the same James, and no trolls on twitter will make me think differently

[Ammi]

....this is an interesting article on this from the view of a black farmer...and fits with what GStar has said...that speaking out is important when racism is shown because to ignore is to enable...silence is not acceptable when addressing racism...



“But it’s also sad and ironic that something like this should be seen as brave at all – and more supermarkets should be joining them. We need people saying hateful things to be called out, but we also need big businesses to share the same goals.

“They can compete in business, but should stand together in society. I challenge other supermarkets to stand up and speak out. Silence is not acceptable.”

...the article...

https://inews.co.uk/inews-lifestyle/...attacks-762883

[thesheriff443]

Originally Posted by Dezzy

Imagine downplaying racism.

You have a great imagination dezzy.

[thesheriff443]

People placement is the same as product placement when selling a product, service or lifestyle.

[Marsh.]

Originally Posted by thesheriff443

People placement is the same as product placement when selling a product, service or lifestyle.

And what "lifestyle" is being sold with black people in a Sainsbury's advert?

[thesheriff443]

Originally Posted by Marsh.

And what "lifestyle" is being sold with black people in a Sainsbury's advert?

In this case it’s not about lifestyle it’s about Sainsbury’s being a shop for everyone one

Add to the fact racism this year has been bought into every living room due to this years events it’s a platform for the shop.

[Oliver_W]

It's just a family, they could have been any race

Adverts being screened now were probably filmed a couple of months back, back when the endless protests were banging on in the States, so it's possible that the advert companies felt the need to be "representative" ... but it's more possible that it's just happenstance, and people are whinging about nothing.

[Shaun]

Originally Posted by James

I'm not downplaying it. I just think it is an angry and vocal minority on social media. Most people would watch an advert like that and think nothing of it.

I can see this reasoning tbh. I think a lot of papers and Twitter personalities like to amplify these (thankfully) few idiots to make it seem like more of a vocal backlash than there is.

But then again, there are thousands upon thousands of complaints and - bot or not - they are a problem worth discussing.

[Brother Leon]

Enjoyed my weekly shop today knowing I’m not surrounded by the idiots of the country