[Crimson Dynamo]

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Beer brand Heineken has found itself the subject of sustained backlash on
Twitter as it becomes an inadvertent lightning rod for anti-vaxxers.


The Dutch brewer precipitated the controversy after sticking its neck out to
strike a staunchly pro-vaccination stance for its latest advertising campaign
‘The Night Belongs to the Vaccinated’, in which seniors are depicted partying
like it’s 2019.


With this bold move, Heineken has become one of the first brands to openly
position itself in the pro-vaccination camp, giving its brand a shot in the arm
while risking the ire of vocal critics of the health program – who duly
amassed on social media to vent their fury.

With #BoycottHeineken trending on Twitter, sparking alternating waves of
anger or bemusement depending on your leanings, onlookers were quick to
point out that Heineken is the owner of no less than 170 different beer
brands, presenting a significant quandary for anyone ordering a round at the
bar.

As part of its #FreshBeginnings campaign instigated in Ireland last month
where 3,500 pubs have now reopened, Heineken is keen to encourage people
armed with their double dose to socialize freely once more.

This sparked complaints from some that it was not the place of a beer brand
to promote public health.

Among those entering the fray were some calling with a tongue firmly
planted in cheek for those outraged by the vaccine stance to buy up crates of
Heineken to pour it down the drain.

The rise of a vocal minority spreading fear and misinformation online has
challenged the ability of governments and social media giants to enforce
order without being painted as part of some grand conspiracy themselves.
This has seen Facebook enforce an outright ban on anti-vaxxer adverts – but not related content.

https://www.thedrum.com/news/2021/07...t-anti-vaxxers

[bots]

Corona really missed a trick

The advert is quite funny i think

[Ramsay]

Anti vaxxers are sad uneducated fools